Video calling is in full effect on iPod touch. Now your friends can see what you’re up to, when you’re up to it. With the tap of a button, you can wave "hi" while standing in a foreign country, get a second opinion on a pair of boots, or have your friends bear witness to the everyday pranks, bets, and dares they otherwise might have missed — new iPod touch to new iPod touch or iPhone 4 over Wi-Fi. And come face to face with even more fun.

Take “LOL” to the next level and actually see friends laughing. Or bring “XOXO” to life when you blow someone a kiss from miles away. FaceTime on iPod touch makes it possible. FaceTime works right out of the box — just enter your Apple ID and email address. Or create a new email account just for FaceTime. Using FaceTime is as easy as it gets. Say you want to start a video call with your best friend over Wi-Fi. Just tap the FaceTime app and find her entry to start the call. An invitation pops up on her iPod touch or iPhone 4 screen asking if she wants to join you. When she accepts, FaceTime begins. It’s all perfectly seamless. And it works in both portrait and landscape.

iPod touch has two built-in cameras, one on the front above the display and one on the back. The front camera has been tuned for FaceTime. It has just the right field of view and focal length to focus on your face at arm’s length. So it always presents you in the best possible light. Which is particularly handy when you’re talking to someone who’s more than just a friend.

So your roommate had to work late and couldn’t make it to the concert. You can share the encore with a FaceTime call. As the band takes the stage and starts playing one of her all-time favorite songs, just tap a button. And before the lead singer can belt out his first note, iPod touch switches to the back camera and to the sure-to-be-legendary performance. Another tap switches to the front camera and to you. Simple, fast, and fun.

Thanks to the Retina display, everything you see and do on iPod touch looks amazing. That’s because the Retina display’s pixel density is so high your eye is unable to distinguish individual pixels. Which means images in games, movies, and photos pop off the screen. Text in books, web pages, and email is crisp at any size. And everything is sharper. No wonder it’s called “cutting edge.”

Behind the screen of iPod touch, there’s some serious technology going on. By developing pixels a mere 78 micrometers wide, Apple engineers were able to pack four times the number of pixels into the same size screen found on earlier iPod touch models. This many pixels packed this close together — 326 per inch — make graphics and text look smooth and continuous at any size. Prepare to be glued to the screen.

The Retina display includes LED backlighting and an ambient light sensor that automatically adjusts the brightness of the screen for the best viewing and battery life possible. So you can focus on more important things.

Because your iPod touch — and its built-in HD video camera — go with you everywhere, you’re always ready to record when the moment strikes. And now you can do it in stunning high definition. An advanced backside illumination sensor delivers brilliant video in both bright and low-light settings. And when you’re done shooting, you can edit and share your movie in just a few taps. With iPod touch, you’re the only film crew you need.

No need to wait until you’re back at your computer to edit video. With basic editing built into iPod touch, you can get right down to business. Just drag to select start and end points on a filmstrip. Keep only the parts of the video you want, and turn it into something you and your friends will watch again and again.

Game Center is a new app that lets friends, and soon-to-be-friends, in on all the action. Invite someone to join, then get a game going. Or choose to automatically go up against people you don’t know from anywhere around the world in a multiplayer game. It’s your world. Everyone else is just playing in it.

The new Game Center app on iPod touch lets you expand your social gaming network. Exponentially. All anyone needs to play is an iPod touch or iPhone running iOS 4.1. With iOS 4.1, you’ll see a Game Center app on your Home screen. Just tap it and sign in with your Apple ID, and you’re good to go. You can create a different nickname that will be visible to friends and the gaming community. You can also assign several email addresses to the Game Center app, making it easy for more friends to find you. Download any games you see by tapping links in Game Center. Games can be started right in the Game Center app. And the best part, once you sign in to Game Center, you’re always connected. Until you decide to sign out.

Bring your friends along for the ride. Or match. Or mission. Once you’re signed in to the Game Center app, you can invite someone by sending a friend request using their nickname or email address. Your friends show up in a separate Friends list in the Game Center app. Tap on a friend’s name, and you can see what games they’ve been playing. You can also check out pending friend requests you receive and add as you see fit.

Take a look at leaderboards and see how your score ranks against your friends, as well as all players of each game. You can also compare game achievements with your friends. Check out leaderboards and achievements in the Game Center app and in each individual game app. Let the smack talk begin.

Say you want to get a multiplayer game going. Auto-match will prioritize your friends if they happen to be looking for an auto-match, too. Otherwise, it will set you up with a soon-to-be-friend from anywhere around the world. You can also choose to invite friends and have auto-match fill the number of players needed for a game.

What a song does for your ears, Cover Flow on iPod touch does for your eyes and fingers. Turn iPod touch on its side and glide through your music by album art with the flick of your finger. Tap an album cover to flip it over and display a track list. Tap again to start the music. Say you’re listening to a song you really love and want to hear other tracks that go great with it. Genius uses that song to find other songs in your library and makes a Genius playlist for you. Listen to the playlist right away, save it for later, or even refresh it and give it another go. Count on Genius to create a playlist you wouldn’t have thought of yourself.Genius acts as your personal DJ. All you do is sync iPod touch to iTunes, and Genius automatically searches your library to find songs that sound great together. Then it creates multiple mixes you’ll love. These mixes are like channels programmed entirely with your music. It’s a great way to rediscover songs you haven’t heard in forever — and some you even forgot you had.

iPod touch includes support for Bluetooth wireless technology. So you can pair wireless stereo headphones with it. Keep your iPod in your bag or charging on your desk across the room and still listen to your music.

So, to conclude, the most obvious differences with the previous generation are the two cameras, a very welcomed addition to the iPod Touch. However, while the back camera can record H.264 video at 720 lines of resolution (720p) and 30 frames per second, the resolution for photography is not as high as the iPhone 4. Just the same 960 x 720 pixels of the video, far from the gorgeous sensor of the iPhone.

It also has the front camera, which is identical to the iPhone 4, capturing VGA at 30 frames per second for videoconferencing action.

Apple also claims they have increased the amount of playback time to 40 hours of audio and 7 hours of video, all while making the package smaller than the previous generation: Just 4.4 x 2.3 x 0.28 inches. For comparison, the previous generation iPod touch was 0.33 inches thick. The weigh is also down to 3.56 ounces (101 grams), from the previous 8 ounces.

Seems like that’s all folks – no iLife ‘11 – real shame and no name change for Apple TV, iTV will be pleased!

"We asked Chris Martin if he had the time to come out and perform for us at this event — and he graciously accepted. Please welcome Chris Martin." Wow – oh fab, I love Coldplay sooo much. "This is probably the toughest closing gig we’ve ever had — I don’t have any products to reveal, and we don’t have nearly as many downloads. I’ll just play a song, and another and another if you feel like it — until you feel like lunch."

"So here’s what we talked about today. New iPods. New Shuffle. New Nano… so small and compact that it’s wearable. New iPod touch. The strongest iPod lineup we’ve ever had. And a new iTunes, with iTunes Ping. We think this is going to be very popular, very fast. And, it’s on your iPhone and iPod touch. "iOS 4.2, HDR photos, Game Center. And Apple TV — a phenomenal way to watch movies and TV. So those are the products we have to launch today. They’re all rolling out, some today, most within 4 weeks.

“The Web Is Dead” and the developers at Eyedip could not care less. Why bother with it when when the Flight Doodle app for the iPhone and iPad was just unveiled? No one wants to spend all day “searching” when clever games like this are available right this second. With the World Wide Web in such obvious decline, it’s no wonder Eyedip is creating more and more apps to delightfully entertain and simply satisfy people of the world. Enter Flight Doodle and Flight Doodle HD.

This tilt-controlled, hot-air balloon game combines customizable aircraft, lush, colorful environments and brilliant graphics that take gamers on the ultimate high-flying adventure. Attempting to reach extreme heights, players collect tools and power-ups, and exercise agility to avoid varied enemies and obstacles. These forces combine to create a delightfully light-hearted experience that playfully appeals to users of all ages, straight from iTunes with no web required.

“Who has time for these “url’s” anyway? Everything we need is right here in our mobile apps. Flight Doodle takes you to a unique place where you can play, create and discover, free of all that browser nonsense” says co-founder of Eyedip, Steven Fleisher.

Yes, Flight Doodle makes the web virtually obsolete. Using the balloon editor, players can personalize their very own thermal airships with doodles and imported photos. Having a unique look is important because players can also see visual leaderboards using OpenFeint. As players float by, the custom balloons of other players are faded into the background, marking the most recent high scores in real-time!

“Flight Doodle is simple and fun to pick up and play, but has tons of obstacles to discover, new heights to reach, and infinite possibilities in balloon design” says Jeremy Adelman, co-founder of Eyedip. “We’re also adding new game modes every two weeks through September!”

Flight Doodle for the iPhone is available for $0.99 from the iTunes App Store at http://itunes.apple.com/us/app/flight-doodle/id320633750?mt=8

Flight Doodle HD for the iPad is available for $2.99 from the iTunes App Store at http://itunes.apple.com/us/app/flight-doodle-hd/id323891189?mt=8

Flight Doodle Lite for the iPhone is available free from the iTunes App Store at http://itunes.apple.com/us/app/flight-doodle-lite/id338041192?mt=8

- Take up to 10 pictures per second!
- Adjust the timing between shots in milliseconds (from 100ms to 1 second).
- Set the range of how many pictures you want to shoot (from 2 to 16)

Photoburst is the perfect tool to capture action or break down your favorite sport frame by frame to see exactly what is going on!

$0.99/Download

Keep Shooting!

There are 3 Shoot Modes:
• Steady: photo is triggered by iPhone accelerometer
• Touch: tap anywhere on the screen
• Timer: 5 or 10 seconds countdown

Free/Download

Burst mode is always fun, even better when it’s blazing fast, and this is what this app does best, capturing as many as 15/20 pictures in a single second, you’ll be sure that you won’t miss a moment, like your cute baby making funny faces or your huge air on the snow slopes…
A nice and simple user interface will let you edit/save/remove every single frame of your picture sequence so you’ll be sure to save only what you really want!

** problems with iOS4 and iPhone4, developer currently working on a fix that should be available shortly**

$1.99/Download

Burst gives your iPhone camera the Burst Mode (also called Bulb Mode) available on professional cameras. In Burst Mode, the camera will automatically take consecutive shots after you trip the shutter. It is particularly useful in action photography, where perfect shot only happens in split second.

$0.99/Download

Ever wished you could capture pictures of people naturally. Kids drive you crazy when you try to take a picture of them? Well, Rapid Fire is on your side. Simply launch the app with the your phone on silent and it will begin taking pictures and storing them in your camera roll as quickly as it can.

$0.99/Download

"Multi-Shot" enhances your iPhone Camera with one big feature: A Continuous Shooting Mode (also called burst mode).
You can use "Multi-Shot" for stunning animal and nature photography, or whenever it’s hard to find the right moment. Take up to seven photos in a row.
You will be surprised by the speed of "Multi-Shot". In average lighting conditions it takes a photo every 0.8 seconds.

$0.99/Download

With more features and more control: 20+ shots/sec burst mode, 25+ adjustable LIVE filters & effects. Unlike those other apps we give you more control to tweak the effects the way you really want them.

$2.99/Download

Action Camera is a multi-shot camera. It is convenient to take several pictures in one time.

$0.99/Download

- continuous burst mode with 4-pps** up to 80 photos without stop
- face detection shooting mode with on face auto focus*
- self timer shutter mode
- advanced anti shake mode
- 10 times faster continuous burst shot than other camera apps
- saves full hi resolution images to photo library
- ultra fast code optimized for iPhone’s CPU

$0.99/Download

The new Fun Motion version enables burst shooting!
With the new burst shooting feature, you can create stunning sequences taking frames up to one every 0.1 seconds!

$0.99/Download

Download/Price: $2.99

DDS GP is intended to be used by dentists, hygienists, and other dental professionals to increase case acceptance though better patient understanding of their dental health.

It includes over 160 diagnoses and procedures.

Price: $399.99/Download

Launch Sale – 50% OFF! Now, the world-renowned benchmark Dentist-Patient Consultation Illustrations of Stephen F. Gordon are fully animated. Your iPad/iPhone instantly becomes the ultimate chairside visual tool for fast, easy, and truly EFFECTIVE one-on-one communication of your dental concepts to your patients.

Price: $99.99/Downlod

One of the most common reasons why people tend to seek dental assistance is Discoloration of teeth. Even people having dentitions with normal color willingly go for teeth whitening procedures or teeth bleaching procedures.

Price: $0.99/Download

Upward Mobility’s National Board Dental Exam Bundle app for the iPhone and the iPod touch is a valuable tool to help you pass the important American Dental Association (ADA) NBDE Part I and Part II exams. This Bundle gives you a 20% savings over buying the apps separately.

Price: $12.99/Download

The Tooth Brushing Motivator from MOTIVETRIX guides and motivates tooth brushing. With children it has a developmental motivating function, but it is also interesting for adults.

It develops a willingness to clean all tooth areas, long enough and carefully, several times daily. Toothbrushes and toothpaste are not enough to ensure successful dental care.

Price: $2.99/Download

Mobile Practice Pro provides you with secure and immediate access to your dental practice management system. This application puts your practice’s vital information in the palm of your hand. Using this application and our server software will allow you to view information about patients, your daily schedule, waiting room status and also practice financial information.

Free/Download

Fear is one of the basic, negative but necessary feelings all of us experience from time to time. We feel it for a reason, usually to protect us, if you use this feeling to ensure you find a good dentist whom you like, well this is a good thing, but if your fear stops you from receiving necessary treatment then its time to redress the balance.

This application, created by Darren Marks, one of the UKs leading and most effective hypnotherapists, is designed to help you to begin to reprogram your mind to react in an appropriate way when you visit the dentist.

Price: $4.99/Download

Find a Dentist (iDentist) app locates a Dentist near you. This app finds the nearest Dentist based on your location.

FEATURES
- Detects your current location automatically.
- Shows interactive map with driving directions.
- Tap to call the business phone number.
- Tap to visit the website.
- Bookmark favorites for quick retrieval.

Price: $0.99/Download

The Little Dental Drug Booklet, everyone’s favorite pocket prescription guide, is now available for iPhone and iPod Touch! This application is a quick reference resource for medications most commonly used in dental practice. Information includes practical, practice-oriented suggestions made by dental professionals and guidelines on prescription writing and prescription requirements.

Price: $9.99/Download

iBracesHelp is an informative application for people wearing braces or those who are interested in getting orthodontic work done. The application is full of useful information, pictures and videos on caring for your braces and what to do if you have problems with your braces.

Free/Download

It is incredible albeit not all surprising that the iPhone contributes with over 104 million active monthly users, second are Blackberry users that make up nearly 60 million active users, in third place it is the Android fan boys with 12 million and WebOS/Palm make up 2,500 users.

So what do all these stats mean? Does it mean perhaps that the Android and WebOS Facebook apps are no good? Certainly there have been many comments supporting this or is something to do with the possibility that iPhone users are more likely to want to communicate via Facebook. What do you think?